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Personal Coaching for Executive Directors
of Non-profit Associations
Every executive officer needs a personal coach!
- During the last decade, one-third of CEOs in
the Fortune 500 have lasted less than three years.
Top-executive failure rates are estimated as high
as 75% and are rarely less than 30%.
The job skill demands for executive directors
are severe. These highly skilled people regularly
suffer from emotional burnout, and have to be
replaced on a regular basis.
Good Executive directors of non-profit societies
and associations are imperative if associations
want to continue to serve their communities. Executive
directors have to produce results, be visionaries
and excellent communicators. They work with teams
within teams, liaise with the public, the press
and their board of directors. They have to reserve
creative energy to fundraise, write proposals
and communicate these ideas to their teams and
the public in such a way that people want to support
their individual causes sufficiently enough that
their organizations can continue to exist as a
service to the community.
Their administrative skills, knowledge of, and
adherence to Privacy and other Laws and constitutions
are an added function of the job description.
They constantly have to come up with fresh ideas
and always stay creative. They have to keep in
touch with new technology and research in their
fields of service. This work makes a severe demand
on their emotional and mental energy reservoirs.
These talented people are often underpaid, due
to the fact that they work for non-profit organizations.
But most of the time they don’t complain, because
they care.
Executive directors are always in the middle
of conflict resolutions and inter team building.
ED’s must be able to see the big picture, hold
onto the past whilst pressing into the future.
If non-profit societies want to continue doing
what they do, they have to take a good look at
how they care for their Executive directors. Even
it doesn’t look like it, people need to know that
ED’s are human too.. Executive directors need
to be supported in a new and fresh way in order
for them to continue in their tasks I this millennium.
Every executive director needs a personal coach.
Anna Dos Santos can coach you or your society’s
executive officer.
Anna, who worked internationally, is a multi-skilled
detail-oriented life strategist and executive
coach. She is a professional career development
practitioner, counsellor, teacher and writer with
post-graduate education in Socio-therapy, Communications,
Marketing, teaching and counselling.
– This is supported by twenty-two years of
relevant experience gained in the private sector,
with non-profit organisations and in the corporate
world. Her experience covers executive directing,
program development, proposal writing, life, career
and employment strategizing, journalism, cross
cultural teaching and mentoring, editing, marketing,
training, media liaison, counselling, coaching
and group facilitating, case management, workshop
and seminar presentations. She is experienced
in interdisciplinary teamwork and administrative
management. She has broadcasting experience as
a talk-radio host and was a newspaper columnist.
Anna knows from years of experience what it is
like to be responsible to provide leadership and
direction to a team of professionals, administrative
staff, a board of directors and volunteers.
She is a consultant and life coach
for several executive directors who works in non-profit
associations. Our services are ethically priced
and of great value for executive officers and
-directors who needs to debrief, discuss their
leadership style or refresh their vision and strategies
for their organisations.
We can be contacted at
for further information regarding coaching services
for executive officers of non-profit organisations
in Canada, the USA and Africa.
Services for Non-profit societies and associations:
- Executive Coaching and consulting
- Leadership style assessments
- Team management
- Whole Brain approach to Volunteer group management
- Organisational Wellness Assessments and consultations.
- Affordable packages available for non-profit
associations
Training Programs Available:
Life and Career
Application Strategies
for the 21st Century
1. Creative Problem Solving and Goal-setting
the Whole Brain Way - leading towards Organizational
Wellness:
“Raise the bar. Think out of the box. Bolster
the bottom line.” – Words that we hear on a regular
basis. But how do we really apply and interpret
these applications in the workplace and in an
organization?
Creative doing in the workplace can only take
place within a creative environment. In this 120-minute
workshop we take a look at the ten critical factors
essential for success in the 21st Century work
environment. We also learn to identify the pitfalls
of negativity and do a practical application,
namely: “Getting-rid-of–the-negativity process.”
2. The Whole Brain in Action in Leadership
The 21st century leader in the workplace will
need to be a whole brain leader, a leader that
understands the different brain preferences of
his or her team and must be able to interpret
their preferences in such a way that would inspire
them most.
The successful leader is the person who can lead
and manage others according to their particular
preferences at different times.
In looking at the 21st century, we now have the
golden opportunity to recognize the individual
brain preference differences between members in
our working team, and utilize these differences
in a creative whole brain way. As entrepreneurs,
team leaders and management we need to quickly
assess, understand and interpret our team’s strengths.
We will need to search out their unique skills
and brain preferences and balance it with our
own brain preferences and skills.
In this century, organizations are bending towards
a more intuitive leadership style. The reason
for this is because organizations are faced with
rapid change in technology and almost every aspect
of our day-to-day business. Decisions will therefore
have to be made based on intuition, (a skill and
preference that most women are in tune with).
During this 90-minute workshop we take a look
at the different leadership styles according to
brain preference profiles of leaders, and we learn
to understand the importance of the whole brain
approach in a team and as a leader. We apply whole
brain principles for team and leadership management
in the workplace.
3. The Whole Brain in Action in written communication
– document profiling
As entrepreneurs, in office administration, in
working with clients we have to write documents
on a regular basis. Wouldn’t you feel great if
you know for sure that every document that you
are constructing communicates your message as
clear as possible, and that the person who is
reading it interprets it exactly the way you wanted
it to be received?
During this 90-minute Document-profiling workshop
you will learn how to construct a document in
such a way that your material would have a strong
appeal to people with particular thinking preferences.
At the same time whilst we learn to analyze a
document in terms of brain preferences, we can
compare the document with the preferences of the
receiver and identify likely areas of acceptance
and possible rejection of our documents or letters.
Document profiling involves capturing both the
words and images offered in a document. Document
profiling is NOT and exact science. The aim is
to get a flavour of the document so that it can
be compared to other scientific measurements like
brain quadrant and - dimension preferences research
and facts.
4. International Whole Brain
Practitioner Training Certification Program
Duration: 24 hours and a supervised internship
of ten case studies.
- The Whole Brain (Personal and Job):
As the training unfolds you will be equipped
to determine and understand your own thinking
preferences and those of employees, learners,
significant others, colleagues, clients, etc.
You will learn how to analyze brain profiles,
report on these brain dominances and make suggestions
regarding job placement, study opportunities,
leadership styles, whole brain teams and much
more.
- The Skills Instrument and the Job Instrument:
These instruments identify the skills necessary
to complete your job successfully, as well as
determine different people’s perceptions towards
the same job. It also indicates your personal
and professional skills
- The Organizational Wellness Instrument:
You will be able to do ongoing assessment of
the ten most critical factors, which determine
the dynamic level of the environment (e.g. trust,
communications, learning, etc) and calculate
movements of these levels within departments,
branches as often as you like.
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